| Early Wins | What to Ask | Narrative Resonance
5-Star Answer | Narrative Dissonance
2–3 Star Answer [See Notes] | Score (1–5)
Use this to rate your team | | --- | --- | --- | --- | --- | | Shared Funnel Language | | | | | | Same definitions for lead stages, metrics, and health | “Where are we leaking in the funnel—and why?” | “Marketing and Sales use the exact same definitions for MQL, SQL, SAL. We audit and align quarterly.” ⭐⭐⭐⭐⭐ | “I think we’re mostly aligned—though the problem is AEs and demand gen are using the same terms.” ⭐⭐⭐ [See Note 1] | ☆☆☆☆☆ | | Joint Accountability | | | | | | Shared ownership of pipeline, not function-specific blame | “Who owns mid-funnel, and how are you fixing it together?” | “We co-own mid-funnel. If conversion drops, we both dig in—no finger pointing. Weekly reviews cover it.” ⭐⭐⭐⭐⭐ | “Sales runs it. Marketing supports. If something’s off, we usually hear it from the reps.” ⭐⭐ [See Note 2] | ☆☆☆☆☆ | | Planning Cadence | | | | | | Regular shared working sessions | “When did you last reforecast or run pipeline reviews together?” | “Last week. We do biweekly GTM syncs and reforecast monthly, always together.” ⭐⭐⭐⭐⭐ | “We met before SKO, and again a few weeks ago, but we mostly check in ad hoc.” ⭐⭐ [See Note 3] | ☆☆☆☆☆
| | Healthy Tension | | | | | | They challenge others in ways that move things forward | “What’s something you’ve changed because of the other person’s input?” | “We disagreed on inbound scoring. I gave ground, and we restructured based on their segment data.” ⭐⭐⭐⭐⭐ | “We don’t clash much. We mostly stay in our lanes—it keeps things smooth.” ⭐⭐ [See Note 4] | ☆☆☆☆☆
| | Early Wins | | | | | | A clear co-led initiative showing progress | “What’s one customer or segment win you can both point to?” | “Our SLG expansion into mid-market. It was a joint play—messaging, outbound, and activation aligned.” ⭐⭐⭐⭐⭐ | “We’ve had some small wins, but nothing we both worked directly on—yet.” ⭐⭐⭐ [See Note 5] | ☆☆☆☆☆
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Codified by Brandcodex™ - AI that behaves like a Narrative Operating System for structured messaging and positioning. It helps marketing and leadership teams formalize internal logic—brand, belief, and GTM clarity—into repeatable, legible content. This scorecard uses the underlying narrative language model within Codex, to translate fragmented input into structured insight.
Notes: 1. “I think we’re mostly aligned...” was scored against Axes 23 (Contextual Uniformity), 4 (Ownership Transfer), and 6 (Signal Resolution Lag). These dimensions flagged a lack of shared definitions across teams—misalignment is assumed away rather than tested.
2. “Sales runs it. Marketing supports...” triggered Axes 12 (Team Motion Coherence), 6 (Signal Resolution Lag), and 21 (Signal vs Comfort). Ownership is siloed, and issues are surfaced reactively—not through shared accountability loops.
3. “We met before SKO, but mostly check in ad hoc...” reflects Axis 11 (Temporal Consistency), Axis 17 (Feedback Loop Integrity), and Axis 19 (Trust Elasticity). The GTM rhythm is unpredictable, eroding team confidence and mutual calibration.
4. “We met before SKO, but mostly check in ad hoc...” reflects Axis 11 (Temporal Consistency), Axis 17 (Feedback Loop Integrity), and Axis 19 (Trust Elasticity). The GTM rhythm is unpredictable, eroding team confidence and mutual calibration.
5. “We’ve had some small wins, but nothing we both worked directly on—yet.” activated Axis 8 (Narrative Convergence Point), Axis 14 (Symbolic Moments), and Axis 15 (First-Mover Emotion Field). Without early shared wins, there’s no anchor of joint proof.